on the island of Capri, Italy.
The Mediterranean love story of Dolce&Gabbana’s Light Blue fragrances returns with a fascinating new chapter. This time, the two lovers chart a new course, with Italian model Bianca Balti cast as a classic Mediterranean beauty who takes the lead in a game of seduction. She is irresistible to David Gandy, who celebrates his third Light Blue advertising campaign with this episode.
“We wanted to capture the electricity and the excitement of a love affair with a strong Mediterranean woman. Bianca has featured in many Dolce&Gabbana campaigns, but to see her with David brings a renewed, relaxed energy to Light Blue. Together, their eyes match the colour of the water, that beautiful endless blue that is the Mediterranean surrounding Capri. Watching it is to dream of plunging into that refreshing sea and feel the sun on the skin, to feel totally free.”
Domenico Dolce and Stefano Gabbana
The Designers are extremely proud of Light Blue’s legacy, which includes several fragrance awards. Light Blue featured in an exhibition at the Museum of Arts and Design in New York as one of the century’s most groundbreaking scents.
Captivating the world for over a decade, the award-winning scents return to the glittering sapphire blue waters of Capri under the direction of Mario Testino.
“Light Blue fragrances are special because of the many people who cherish them. They wear them and create their own beautiful memories,” say Domenico Dolce and Stefano Gabbana.
This time the imagery has a retro Mediterranean look, with Bianca dressed in a 50s style bikini of high-waisted briefs and a balcony bra, like the seaside fashion of Capri when Elizabeth Taylor and Jacqueline Kennedy holidayed there. The island has always been one of Italy’s most beautiful summer playgrounds and the backdrop to many great love affairs.
A glimpse of backstage
And here the film…